Tuesday, May 10, 2011

More Digital Updates from the 3rd Annual Future of Radio Conference in Hilton Head, SC

Jim Hooker issued a release from his Future of Radio Online Conference with links to several interesting videos. Here is his post:

Today we posted three video presentations from our 3rd annual Future of Radio Conference. For the last two years we have devoted part of our time to having operators talk about the digital efforts they are making in their local markets. This year Tom Davis from Davis Media in Williamsburg/Yorktown, VA, J Chapman from Maverick Media in Rockford, IL and Jim Brewer Sr. from Brewer Media in Chattanooga, TN, told us about their unique digital efforts.

Tom Davis talked about the way they have integrated their digital newspaper with their radio stations. He described the effort this way: “We believe the winners will transform from broadcasters to local media companies, driving visitors to digital platforms using the power of radio and generating more revenues on both as a result. The process is called Local Convergence. The model is called the Hometown Driver, and it works with any well-targeted digital platform. The result is more time spent connected rather than just TSL.”

J Chapman explained how they fulfill their mission of being “our customer’s best marketing partner.” He talked about the digital opportunity as Maverick Media sees it, and detailed the technology they are using to serve their customer. He said that while they are doing 8% of their revenue in pure digital, not exchanged for radio dollars, they expect it to grow significantly in the future. The key is to keep focused on the customer’s needs to take advantage of the digital opportunities in their market.

Jim Brewer Sr. discussed how they have created many “dot coms” to exploit opportunities in Chattanooga. He outlined the full array of digital offerings focused on needs in the community. ChattanoogaHasCars.com, and ChattanoogaHasFun.com are just two examples. Jim was quite candid about both the successes and the challenges they have faced with all of their varied digital assets.

You will find each presentation packed with street level evidence of success in broadening the radio business into the multi platform world of digital.

Go to Future of Radio Online then click on the name of the presenter to access their video. After you have viewed these presentations, please give us feedback on their usefulness.

Media Services Group

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