Monday, April 6, 2009

Weekly online radio usage jumps to 42 million Americans


According to Arbitron and Edison Media Research:


"Seventeen percent (17% ) of Americans aged 12 or over listened to online radio in the past week, which equals an estimated 42 million people according to the latest in a series of studies conducted by Arbitron and Edison Media Research. The size of the weekly online radio audience has more than doubled since 2005, when the weekly online radio audience was estimated to be 20 million people.More details about consumer use of media and technology and radio's digital platforms will be presented during a free one-hour webinar, The Infinite Dial 2009, on April 16 at 2PM ET. Arbitron and Edison Media Research have been conducting these studies, which provide an unparalleled view on trends in usage of digital media, since 1998."


To register for the webinar: