Monday, July 8, 2013

Another FAQ: What is “stick” value?

Q:  "What is “stick” value?"

A:  “Stick” value refers to the value of the station absent any revenue or cash flow. Think “franchise value” of the facility.

It is often calculated by the population covered by the station’s signal. We typically use the 60 dBu contour for FM stations, and the 2.0 mVm daytime contour for the AM facilities.

Media Services Group