Thursday, June 7, 2012

Media Services Group closes sale of WAYJ (FM), Ft. Myers, FL

Classical South Florida Inc. has completed the acquisition of the assets of radio station WAYJ (FM), licensed to Ft. Myers, FL from WAY-FM Media, Inc. for $4.35 million.

“WAY-FM started in Fort Myers back in 1987,” said Bob Augsburg, founder and president of WAY Media. “Southwest Florida is still very strategic for us, and we’re simply moving a short way up the dial. Most listeners will hear us on 89.5FM, while those in Charlotte County will be able to tune us in at 100.5FM. We’re excited about this switch, which will allow WAY Media to launch a suite of new digital initiatives”

“We’re tremendously excited to have the opportunity to bring classical music back to the Southwest Florida airwaves,” said CSF president and general manager Douglas C. Evans.  “Classical South Florida was launched in Southeast Florida in the fall of 2007, and its programming can be heard from the upper Keys to the Palm Beaches and Treasure Coast, and now in southwest Florida from Fort Myers to Naples and Marco Island.”

The new call letters of the station are WNPS.

Eddie Esserman of Media Services Group was the exclusive broker and represented WAY-FM Media.