tag:blogger.com,1999:blog-3406438944314676533.post7386228408284372309..comments2013-04-14T22:09:29.404-04:00Comments on George Reed's Radio/TV Station Trading Views: Less is NOT More . . . It is SIMPLEGeorge Reedhttp://www.blogger.com/profile/05642321040163272523noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-3406438944314676533.post-40973842844774339692009-06-27T14:34:46.353-04:002009-06-27T14:34:46.353-04:00Thanks for your comments. All thoughtful and well...Thanks for your comments. All thoughtful and well stated.<br /><br />And Matthew, I am always hiring good salespeople!<br /><br />GeorgeGeorge Reedhttps://www.blogger.com/profile/05642321040163272523noreply@blogger.comtag:blogger.com,1999:blog-3406438944314676533.post-10297494916069011392009-06-26T13:16:02.845-04:002009-06-26T13:16:02.845-04:00Well said. I couldn't agree more. Sometimes le...Well said. I couldn't agree more. Sometimes less is just that, less. In a drought you have to add water for the tomatoes to grow. Speaking of adding, are you hiring?Matthew Arnetthttp://www.linkedin.com/in/matthewarnettnoreply@blogger.comtag:blogger.com,1999:blog-3406438944314676533.post-66265690074088011262009-06-24T06:37:40.899-04:002009-06-24T06:37:40.899-04:00There are few ironies in business as large as this...There are few ironies in business as large as this: Radio sales departments preaching all over town to local businesses that "the last thing you should cut in a recession is your advertising", all the while the management and ownership of these same stations has slashed any and all marketing efforts to the bone. And BTW, justifying cuts by claiming it's enough to promote on your own airwaves is akin to the store who's marketing consists of signage inside their own store! Marketing only to existing customers is generally not a growth proposition in the long run.<br /><br />But even without mass marketing, there is good old fashioned guerilla marketing to take up some of the slack as you note, though it seems to be sorely lacking in most places. And you haven't mentioned the additional guerilla style marketing tactic of today: social media marketing. That is a very dynamic marketing tactic where the only real cost is the investment of time and effort.<br /><br />Great premise on this post overall, George. I hope there are some out there listening.Steve Gaineshttps://www.blogger.com/profile/16807619853051467169noreply@blogger.comtag:blogger.com,1999:blog-3406438944314676533.post-43142039093791542042009-06-24T06:07:21.019-04:002009-06-24T06:07:21.019-04:00George, you left out a very important page of Rand...George, you left out a very important page of Randy's employee manual. That page had only one line: "USE YOUR BEST JUDGEMENT."Unknownhttps://www.blogger.com/profile/10238500338144601592noreply@blogger.comtag:blogger.com,1999:blog-3406438944314676533.post-23429535963658031942009-06-23T20:24:19.543-04:002009-06-23T20:24:19.543-04:00Good comments and I agree with every one. Funny, ...Good comments and I agree with every one. Funny, though ... I hear a lot of criticism about Clear Channel's past attempt at promoting/implementing "Less Is More" yet what I always took it to imply was something I agreed with very much - more creative commercials and stop-sets. "Blinks" (:05's, :10's, :20's, etc.); shorter spot breaks (now I know they didn't stick to this but the idea is good). We need more creativity and experimentation as tough as that is to do in this environment.Dennis Joneshttps://www.blogger.com/profile/14072902543091778215noreply@blogger.com