Thursday, November 12, 2009

Peter Smyth: "Hobby or Business?"

"When it comes to radio's digital and interactive efforts, we must take the time and identify those tools, systems and human talents that will be most productive for our local business clients, and then make them a priority. For example, we need to invest the time and the training for our salespeople to make the transition from 'sellers of time' to 'solvers of marketing problems.'"

Read Peter Smyth's thoughts on the importance of the industry embracing interactive technology:

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