Thoughts and observations on the radio/TV station and wireless tower trading markets. A look at the impact and integration of new media into station operations.
Station values, stations for sale, radio and TV station news, towers, and more from the Managing Director of Media Services Group.
"When it comes to radio's digital and interactive efforts, we must take the time and identify those tools, systems and human talents that will be most productive for our local business clients, and then make them a priority. For example, we need to invest the time and the training for our salespeople to make the transition from 'sellers of time' to 'solvers of marketing problems.'"
Read Peter Smyth's thoughts on the importance of the industry embracing interactive technology: